Authority

Virtue words: Common during war time and in advertisements this is when they use words like safe, victory, relief, certified, and trained. In advertisements they want to make you think that their company is the only and by-far the best option to choose. They do this by using Virtue words. Some on the Virtue words they use don’t even have anything to do with their product like saying the other company’s will make you pay for unnecessary things.

Video: https://www.youtube.com/watch?NR=1&v=ASYcNmccgXU&feature=endscreen

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Authority

Testimonial: This type of fallacy is very common in this more technical age. The Testimonial fallacy is when a well recognized person in society relates to a common problem the public has. They do this in a way that says that this product will make them feel great and fix their problem. TV adds supported by celebrity’s are a great example of how this fallacy is used in real life. Company’s use celebrity’s to endorse their produce and tell the public that this product is great, it works, and that they should buy it.

Video: https://www.youtube.com/watch?v=fB2x2M5SC1Y

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Treatment of those in opposition

Appeal to prejudice: Appeal to prejudice is using loaded or emotive terms to attach value or moral goodness to believing the proposition. The soldier is usually awarded with a medal followed by a speech saying that he did his country proud. An example of this is a soldier getting a medal for killing the enemy during war time. But if that soldier killed that person while no war was going on he would have been put in jail.

 

soldiers_medal_1942

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Treatment of those in opposition

Stereotyping: A stereotype is a thought that may be adopted about specific types of individuals or certain ways of doing things, but that belief may or may not accurately reflect reality. In this picture you can see the different stereotypes of the world. Like the stereotype everything is made in china when in fact everything is not made in china. Or when someone talks about their friend that’s going into the math provincial championships. You stereotype that their friend must be Asian.

20111215 World Stereotype

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Treatment of those in opposition

Labelling: Labelling was used a lot during WW2 as propaganda. Common on posters they were used to motivate people to buy war bonds to support the war. They also encouraged people to cooperate with rationing, conscription, to write to the service men and women, to plant victory gardens and to use the bomb shelters. Aside from all that their main goal was to make the population see the enemy as a inhuman monster bent on destroying their way of life and taking their woman. The posters usually had some type of racial features to them so the population can distinguish what enemy it is.

 

propagande-monstre-allemand

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Treatment of those in opposition

Scapegoating: Scapegoating is the practice of singling out any party for unmerited negative treatment or blame. A scapegoat may be a child, employee, peer, ethnic or religious group, or country. The most famous use of scapegoating in history is the Nazis and the Jews. Adolf Hitler attacked the impressive role Jews played in German society during the Weimar Republic, especially in the intellectual world and in left-wing politics, and referred to them as a plague and a cancer. The Salem Witch Trials of 1692 are another use of scapegoating in history. Any widow, prostitute, or woman acting strangely in any way (or even not at all) could be called out a witch to the church without any evidence to prove it.

article: http://www.historylearningsite.co.uk/Jews_Nazi_Germany.htm

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Appeal to Emotions

Euphoria: Common in small and national parades Euphoria is when humans are in a state of happiness and excitement for a extended period of time. Every year in the U.S. Independence Day is a national celebration for the country’s citizens.The event includes fireworks, music, and food and makes the citizens happy and patriotic. The country gets thrown into a state of overwhelming excitement and happiness and lasts about a week.

video: https://www.youtube.com/watch?v=Hsl7XZmtQb8

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